Redistributing food through connecting communities
Redistributing food through connecting communities
Redistributing food through connecting communities
Nourish Network
Nourish Network is a social enterprise aimed at bringing local communities together for one core mission—to make food accessible for those who need it most. Nourish Network does this by providing an online platform where people can distribute their produce or find places to collect produce from.
Nourish Network is a social enterprise aimed at bringing local communities together for one core mission—to make food accessible for those who need it most. Nourish Network does this by providing an online platform where people can distribute their produce or find places to collect produce from.
Overview
In 2023, New Zealand grocery prices were skyrocketing. This meant a lot more people who hadn't experienced food insecurity were having to reach out for support, but reaching out can be a lot harder than it sounds due to social stigmas and feelings of failure.
In 2023, New Zealand grocery prices were skyrocketing. This meant a lot more people who hadn't experienced food insecurity were having to reach out for support, but reaching out can be a lot harder than it sounds due to social stigmas and feelings of failure.
This inspired the creation of Nourish Network, an enterprise whose aim is to bring the community together to create a network of people, including farmers, who have surplus vegetables, eggs, milk, and other produce to distribute for people to collect from.
This inspired the creation of Nourish Network, an enterprise whose aim is to bring the community together to create a network of people, including farmers, who have surplus vegetables, eggs, milk, and other produce to distribute for people to collect from.
Beginning with research, I looked into some stats and figures to get an idea of the pain points Kiwi's are facing. Some of the key insights I found were that 17% of 12-year-olds in New Zealand live in homes with moderate to severe food insecurity.
Beginning with research, I looked into some stats and figures to get an idea of the pain points Kiwi's are facing. Some of the key insights I found were that 17% of 12-year-olds in New Zealand live in homes with moderate to severe food insecurity.
Secondly, at the beginning of 2023, fruit and vege prices increased by 22%. Finally, New Zealand's yearly food waste produces over 409,000 metric tonnes of carbon emissions.
Secondly, at the beginning of 2023, fruit and vege prices increased by 22%. Finally, New Zealand's yearly food waste produces over 409,000 metric tonnes of carbon emissions.
I then conducted empathy interviews to gain a better understanding of what locals opinions and main pain points were with food insecurity in New Zealand.
I then conducted empathy interviews to gain a better understanding of what locals opinions and main pain points were with food insecurity in New Zealand.
Personas and user journeys were created based on the initial insights gathered from research and empathy interviews.
Personas and user journeys were created based on the initial insights gathered from research and empathy interviews.
A logo and submark were designed, with a flower representing growth and nurturing of the community.
A logo and submark were designed, with a flower representing growth and nurturing of the community.
A website platform was also designed in Figma and then developed in VS Code. The initial research conducted made it easy to empathise with the target audience and understand how the website user flow would fit into the rest of the process. For distributors, it was important they had a simple way to become a distributor, and for those looking for produce, being able to find who was distributing produce and where they were located was important.
A website platform was also designed in Figma and then developed in VS Code. The initial research conducted made it easy to empathise with the target audience and understand how the website user flow would fit into the rest of the process. For distributors, it was important they had a simple way to become a distributor, and for those looking for produce, being able to find who was distributing produce and where they were located was important.
To support the rollout and launch of this event, a campaign timeline and collateral were created to provide awareness and get this project off the ground. First, distributor-targeted posters are deployed to gain volunteers to distribute their surplus produce. Then user-targeted posters along with social media ads are deployed to raise awareness about the launch of Nourish Network, starting with a free farmers market. Finally, pamphlets are designed for the farmers market to give to those who attend, letting them know about who Nourish Network is and how it works.
To support the rollout and launch of this event, a campaign timeline and collateral were created to provide awareness and get this project off the ground. First, distributor-targeted posters are deployed to gain volunteers to distribute their surplus produce. Then user-targeted posters along with social media ads are deployed to raise awareness about the launch of Nourish Network, starting with a free farmers market. Finally, pamphlets are designed for the farmers market to give to those who attend, letting them know about who Nourish Network is and how it works.